5 Website Must-Haves for Small Business Growth

Friendly, practical advice to help your site turn visitors into customers.

Launching or refreshing your website? Smart — a great website is one of the best investments a small business can make. Below are five practical must-haves that help your site attract visitors, build trust, and turn clicks into customers. I’ve paired each tip with a quick reason why it matters and one action you can take right now.

1) Mobile-Friendly Design

Most people browse and buy on their phones — and they expect sites to work there. When your site is mobile-friendly visitors are more likely to purchase or contact you, so responsive layouts and thumb-friendly buttons are essential. Google Business

Quick win: Use a mobile-first template, enlarge tap targets (buttons/links), and test pages on several phone sizes before publishing.

2) Fast Load Times

Speed equals engagement. Slow pages lose visitors: even a couple seconds can dramatically increase the chance someone leaves before they see your offer. Optimizing images, enabling caching, and using a reliable host or CDN will improve load times and keep people on your pages. Search Endurance

Quick win: Compress images (WebP where possible), defer non-critical scripts, and measure with PageSpeed Insights or GTmetrix.

3) SEO & Local Visibility

If customers can’t find you, they can’t buy from you. Most consumers research local businesses online, and many local searches lead to in-person visits within a few miles of their location. That means clear on-page SEO (page titles, meta descriptions, headings), consistent business info (name, address, phone), and an optimized Google Business Profile are essential for being discovered. HubSpot Blog

Quick win: Claim and complete your Google Business Profile, add structured data where appropriate, and ensure your NAP (name/address/phone) is identical across directories.

4) Clear Calls-to-Action (CTAs)

Great design shows people what to do next. Whether you want them to “Book Now,” “Request a Quote,” or “Shop,” prominent, specific CTAs guide visitors and increase conversions. Personalized CTAs that match the user’s moment in the buying process convert much better than generic buttons. HubSpot Blog

Quick win: Put one primary CTA above the fold, repeat it naturally on long pages, and test wording (e.g., “Get My Free Quote” vs “Contact Us”).

5) E-commerce or Online Booking (Even Simple Options)

Offering online ordering or appointment booking makes it easy for customers to buy from you on their own schedule. Whether you add a full store, a simple order form, or a booking widget, an online conversion path turns browsers into paying customers and opens new revenue streams. The growth of e-commerce means businesses without online options can miss substantial sales. SBA

Quick win: Add a lightweight booking plugin or a basic product/order form if a full store is too much to start. You can scale up later.

Putting it together (30-minute checklist)

1. Open your homepage on a phone and note anything awkward. Fix the top 3 issues.

2. Run your homepage through PageSpeed Insights and implement 1–2 quick suggestions.

3. Claim/verify your Google Business Profile and confirm NAP consistency.

4. Add/update your primary CTA and make sure it’s visible on every page.

5. Add a simple checkout or booking option (even a “submit order” form works).

Ready for help?

If you want, McFly Creations can audit your site for mobile, speed, SEO, CTAs, and booking readiness — and give you a prioritized action plan. Reply here or visit the Contact page to get a free 15-minute strategy call.

Suggested blog image alt text: “Infographic: 5 Website Must-Haves for Small Business Growth — Mobile